A young boy interacts with the horn of a sun-weathered bull statue in the Oropesa de Mar’s bullring. Oropesa, July 2022. Jordi Jon Pardo.

The other Desertification

6 January, 2024

The Iberian Peninsula, comprising Spain and Portugal, is renowned for having the most UNESCO World Heritage Sites in the world, a testament to its rich cultural and historical depth. However, particularly in Spain, a different kind of desertification is unfolding alongside the environmental one: the cultural desertification. This phenomenon is characterized by the reshaping of cultural symbols and traditions into mere tourist attractions. In Barcelona’s Gothic Quarter, this is evident where local artisan shops are steadily replaced by souvenir stores and fast-food chains, shifting away from authentic Catalonian culture.

This pattern of cultural desertification is replicated across the peninsula. In Seville, the intimate art of Flamenco, once an organic expression of emotion within the city’s Romani community, is now vastly commercialized in ‘tablaos’ for tourists, losing its raw authenticity.

Tourism Chart
A tourist takes a photograph inside a courtyard of the Alhambra, amidst the impact of COVID-19. Granada, June 2021. Jordi Jon Pardo.

Strains in the Cities

The consequences of cultural commodification are deep-seated, extending well beyond the mere alteration of events, traditions, and the commercial landscape. Communities feel alienated in their transformed cities, leading to increased living costs and a detrimental shift in local economies. Environmentally, the concentration of tourism at cultural sites like the Alhambra in Granada leads to overcrowding and resource strain, threatening both historical monuments and broader city infrastructure.

As the desert sands of tourism spread, they leave behind cultural aridity, mirroring the real deserts of the Southeast, where tradition risks being lost in the winds of mass change.

Confronting this dual challenge of environmental and cultural desertification, the Iberian Peninsula, especially Spain, must strive to preserve the authenticity and integrity of its cultural heritage while navigating the allure of tourism. This delicate balance requires concerted efforts from governments, local communities, and the tourism industry, ensuring the future of the region’s cultural heritage is not just preserved but respected and sustained in its true spirit.

The challenge for the Iberian Peninsula lies in preserving the authenticity and integrity of its cultural symbols while controlling the economic allure of tourism. Achieving this delicate balance requires a concerted effort from governments, local communities, and the tourism industry. The future of the region’s cultural heritage depends on finding an equilibrium where tourism is developed responsibly and inclusively, taking into consideration that the cultural and natural environment of the Iberian culture is not just preserved but also respected.